5 Common Mistakes When Running Virtual Events
Having been to hundreds of online events, webinars, and even online concerts, I can’t help but to figure out ways to further improve the viewing experience. Some live streaming events are rather dry and dull especially when we’re watching it alone from the comfort of our home. It makes me so tempted to switch my browser tab to YouTube to watch something else. Thus, here are some common mistakes that I often saw in online events and ideas on how to improve them.
Bad Audio Quality
Most of the time, business webinars are streamed from a PC or laptop using its built-in microphone. I reckon a sound engineer would agree with me if I say we gotta improve the sound quality. At times, the sound quality reminiscent the sound of someone barking – too much mid-range coupled with poor Internet streaming bitrate. Investing in a decent microphone would be worth it in the long run. Consider a mic that has a USB output, such as the Audio Technica ATR2100 which costs barely $40. I’m a proud owner of this mic and I use it frequently for my online courses.
Not Telling The Latecomers What’s Going On
Ever been to a webinar late and not knowing what the speaker is talking about? Same here. The easy fix is that the online organizer should indicate on the screen what is the current topic. Especially in AMA sessions. You could write down the question on the screen and you can do this easily with OBS Studio.
Not Talking to Your Online Audience
One of the greatest strengths that you get from online streaming is interaction with your virtual audience. Many forget to milk that. Yes, Q&A is one thing, but talking to each and every one of them could go a long way. Try asking questions back. Try spontaneous quizzes and offer some rewards or perks in return. Read the live chat messages and respond to most of them.
Not Trying to Monetize Your Online Event
Ok, monetizing something online is so difficult, let alone online events. Many tried and many failed. The hope is that those were the old days. In this new streaming era with the advent of fiber and Gigabit Internet, more individuals are making income from online video streaming. On YouTube, you have ads and paid subscriptions, like Patreon. The same goes for online gamers who live stream their gameplays on Twitch.
In South Korea, there’s a popular live streaming platform called Afreecatv (stands for Any FREE broadCAsting) where any individuals could stream basically anything and receive virtual star balloons that they could cash out. Based on their 2019 financial report, Afreecatv paid almost $20 million in commissions to all their BJs (broadcasting jockeys). You can create your live streams of you dancing to Kpop tune, teaching English language or mukbang (fetish of watching people gorging on foods). If they could do it, you can too! If you’re darn lucky, you might get a fat paycheck from a loyal fan, like this mukbang girl who received $100,000 worth of star balloons in one day.
Forgetting To Launch a Real Event
Think conference or meet-the-fan session. If you have enough followers or subscribers, then you got a compelling reason to run an actual physical event where your fans can see you in person. It’s a great opportunity that you should not miss out on trying. You could even get sponsors to pay it. And best of all, you don’t have to go far to promote the event. Just some simple tweets and posts on your social media would do.