How Twitch Stream Aid Could Improve Itself as a Virtual Concert Event
I was rather dismayed when I found out that the so-called live stream show of Twitch Stream Aid virtual concert was not actually live. It’s a combination of live streams of the two hosts with pre-recorded videos of artists performing.
Twitch Stream Aid 2020 is a 12-hour long (9am to 9pm on Saturday, March 28) virtual event featuring celebrities like John Legend, One Republic, Garth Brooks, Steve Aoki and Kpop Monsta X. Its aim is to raise as much money as possible for the COVID-19 Solidarity Response Fund for the World Health Organization.
In the entire virtual event, they raised over 2.7 million in funds to help those in need during this coronavirus outbreak. It went from around $10,000 raised to a sudden jump to $2 million within the first 1 to 3 hours of the show and stayed there for more or less the same amount towards the entire time. I reckon they could probably achieve more if they put a bit more effort to make the whole experience better.
Pre-Recording Is Not Live, Period
In one incident earlier in the show, the host actually said “afternoon” instead of morning (it was aired live from 9am PT onwards). And he finally admitted that the live stream was somehow pre-recorded. Isn’t experience everything? Live viewers, you be the judge. It was just like watching YouTube playbacks of a bunch of artists performing from their homes.
You could further tell that the online show was not live by noticing that none of the celebrities performing in the show was actually interacting with the live online viewers. No one was actually commenting or talking to the chats happening on the screen, unlike the usual Twitch streamers.
Interaction Is Imperative
I took the liberty to view other Twitch streamers while Stream Aid was live and I thought the others were much more fun to watch than John Legend on Stream Aid. The true live streamers actually read out the chat message I posted. Talking about interactivity! I even made a song request and the online artist when ahead and sang me that song. Touche! Another big point for true live streamers (give it to ’em plasticjosh).
I could not emphasize enough that online live streaming is all about interactivity, just like how BTS took social media to the peak level by actually interacting with their fans.
Improve The Poor Sound Quality
I was hoping to get some good quality performance from top artists but virtually all of them were streaming either from their webcam+built-in mic or direct from their mobile phone. You could tell its low-quality audio from the echo and most don’t use dedicated microphones.
Going from 200k to 100k to 73k Online Viewers
Stats tell a lot. In the earlier part of the live online program, there were over 200,000 concurrent online viewers watching and went down to around 86,000 concurrent viewers after 6 hours of streaming. It goes further downhill to over 73,000 viewers at the few last performances, notably during the duet between Shaggy and Sting.
Effort and Experience Are Everything
Whatever effort that the artists are willing to put in in this virtual concert could immensely improve the online viewing experience. I hope that the next virtual event of such scale will be more compelling for the global audience to tune in.
I do hope celebrities could take online concerts more seriously because we could never foresee if this virus outbreak shall be the last. Chances are there will be more to come.